The Allbirds Origin Story
Though its strong dedication to environmental protection makes it something of a black sheep among the fashion industry’s many other, less-sustainable brands, Allbirds found its inspiration among the flock. As a native of New Zealand, company co-founder Tim Brown was very familiar with the amazing breathable, temperature-regulating, ultra-soft, and moisture-wicking properties of merino wool, a material otherwise absent from the footwear industry.
After joining forces with engineer and renewable resources expert Joey Zwillinger, the two developed a revolutionary wool fabric perfect for long-lasting, life-proof, comfortable, protective footwear. The foundational success of this versatile, natural material inspired the brand’s continued exploration of new, innovative ways to incorporate natural products into each element of their design. Now, not only is Allbirds is known for creating the most comfortable pair of shoes on the market, they’ve secured their position as one of the most environmentally-friendly brands on the planet, period.